Comparison

Marketing Automation software comparison

Compare leading B2B marketing-automation platforms: SMB email-first tools, e-commerce revenue engines paired with transactional sending, and creator-economy newsletters with automations and audience tagging — with pricing tiers and key features side by side.

Affiliate disclosure

The companies listed below are B2B software partners. CommissionFlow earns a referral commission when you click a product card and complete a qualifying signup or purchase on the partner's site. These commissions never change the rank, price, or information you see here — every program listed on this page was reviewed against the same independent criteria, and the product list below is the same one we use to evaluate them.

Read the full FTC disclosure for how we handle partner relationships, paid placements, and editorial independence. Category: marketing-automation

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Comparing Marketing Automation tools

Each card below highlights what the product is best known for, its pricing entry point, and a direct way to evaluate it through CommissionFlow.

Mailchimp
Email marketing and automations platform for SMBs and growing teams — drag-and-drop campaigns, audience segmentation, and a built-in creative studio.
  • Drag-and-drop email builder with 100+ themed templates
  • Customer Journey Builder for branching automations
  • Audience segmentation with tags, segments, and predicted demographics
  • 300+ integrations including Shopify, Salesforce, and Canva
Paid plans from$13/mo (annual)
Try Mailchimp
Brevo
All-in-one marketing platform combining email, SMS, WhatsApp campaigns, transactional sending, and a built-in CRM — priced on email volume rather than per-seat.
  • Email + SMS + WhatsApp campaigns from one workspace
  • Transactional sending via SMTP and API with deliverability tooling
  • Built-in sales pipeline and meetings CRM
  • Marketing automation flows with segmentation and scoring
Starter from$9/mo (annual)
Try Brevo
Klaviyo
E-commerce revenue engine combining email, SMS, reviews, and forms — built on top of rich Shopify store data for personalised flows and predictive segments.
  • Email + SMS + push from a single segmentation model
  • Shopify-native with browse, cart, and post-purchase flows
  • Predictive analytics: churn, lifetime value, and next order date
  • Reviews, forms, and a signup form builder with consent capture
Email from$45/mo (annual)
Try Klaviyo
Kit (ConvertKit)
Creator-economy email and automation platform — landing pages, opt-in forms, commerce, and a visual automations builder aimed at independent authors and educators.
  • Visual automations with branching rules and event triggers
  • Landing pages, forms, and a link-in-bio commerce product
  • Commerce: sell digital products and subscriptions from one inbox
  • Creator network recommendations to surface each other to audiences
Paid plans from$9/mo (annual)
Try Kit