Comparison

Email Marketing software comparison

Compare leading B2B email marketing platforms: SMB drag-and-drop campaign tools, mid-market automation builders with branching and CRM, e-commerce-ready senders with transactional APIs, and established European providers with webinar funnels and ecommerce automations — with pricing tiers and key features side by side.

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Comparing Email Marketing tools

Each card below highlights what the product is best known for, its pricing entry point, and a direct way to evaluate it through CommissionFlow.

Mailchimp
Email marketing and automations platform for SMBs and growing teams — drag-and-drop campaigns, audience segmentation, and a built-in creative studio.
  • Drag-and-drop email builder with 100+ themed templates
  • Customer Journey Builder for branching automations
  • Audience segmentation with tags, segments, and predicted demographics
  • 300+ integrations including Shopify, Salesforce, and Canva
Paid plans from$13/mo (annual)
Try Mailchimp
Kit (ConvertKit)
Creator-economy email and automation platform — landing pages, opt-in forms, commerce, and a visual automations builder aimed at independent authors and educators.
  • Visual automations with branching rules and event triggers
  • Landing pages, forms, and a link-in-bio commerce product
  • Commerce: sell digital products and subscriptions from one inbox
  • Creator network recommendations to surface each other to audiences
Paid plans from$9/mo (annual)
Try Kit
ActiveCampaign
Customer-experience automation platform combining email marketing, marketing automation, CRM, and machine-learning-powered sending for SMB and mid-market revenue teams.
  • Visual automations with branching, wait steps, and goals
  • Built-in CRM with deal pipelines and lead scoring
  • Predictive sending and content machine-learning for deliverability
  • 900+ integrations including Shopify, Salesforce, and Zapier
Paid plans from$49/mo (annual)
Try ActiveCampaign
Brevo
All-in-one marketing platform combining email, SMS, WhatsApp campaigns, transactional sending, and a built-in CRM — priced on email volume rather than per-seat.
  • Email + SMS + WhatsApp campaigns from one workspace
  • Transactional sending via SMTP and API with deliverability tooling
  • Built-in sales pipeline and meetings CRM
  • Marketing automation flows with segmentation and scoring
Starter from$9/mo (annual)
Try Brevo
GetResponse
Email marketing platform with landing pages, webinar funnels, and e-commerce automations — established European provider with a built-in creator toolkit and transactional sending.
  • Drag-and-drop email creator with AI subject-line suggestions
  • Conversion funnels combining landing pages, emails, and webinars
  • Ecommerce automations: abandoned cart, post-purchase, and product recommendations
  • Transaction emails (Email API) with deliverability and webhook tracking
Email Marketing from$15.58/mo (annual)
Try GetResponse

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The companies listed below are B2B software partners. CommissionFlow earns a referral commission when you click a product card and complete a qualifying signup or purchase on the partner's site. These commissions never change the rank, price, or information you see here — every program listed on this page was reviewed against the same independent criteria, and the product list below is the same one we use to evaluate them.

Read the full FTC disclosure for how we handle partner relationships, paid placements, and editorial independence. Category: email-marketing