Comparison

Customer Relationship Management software comparison

Compare leading B2B CRM platforms: marketing-led suites for scaling funnels, enterprise revenue clouds, and pipeline-first trackers built for SMB sales teams — alongside marketing-automation tools that pair with them — with pricing tiers and key features side by side.

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The companies listed below are B2B software partners. CommissionFlow earns a referral commission when you click a product card and complete a qualifying signup or purchase on the partner's site. These commissions never change the rank, price, or information you see here — every program listed on this page was reviewed against the same independent criteria, and the product list below is the same one we use to evaluate them.

Read the full FTC disclosure for how we handle partner relationships, paid placements, and editorial independence. Category: crm

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Comparing Customer Relationship Management tools

Each card below highlights what the product is best known for, its pricing entry point, and a direct way to evaluate it through CommissionFlow.

HubSpot
All-in-one customer platform combining a free CRM with marketing, sales, service, and CMS hubs on a shared contact record.
  • Free CRM with unlimited users and up to 1M contacts
  • Marketing Hub with email, landing pages, and ad tracking
  • Sales Hub with sequences, calling, and deal pipelines
  • Workflow automation across marketing, sales, and service
Paid plans from$20/seat/mo (annual)
Try HubSpot
Salesforce
Enterprise customer relationship platform spanning sales, service, marketing, and analytics on the Salesforce Customer 360 cloud.
  • Sales Cloud with leads, opportunities, and Einstein forecasting
  • Service Cloud with case management and a unified agent workspace
  • AppExchange marketplace with 7,000+ partner apps
  • Salesforce Platform for low-code custom apps and workflows
Sales Cloud from$25/user/mo (annual)
Try Salesforce
Pipedrive
Pipeline-first CRM built for SMB sales teams — visual deal stages, activity-based selling, and lightweight automations without enterprise overhead.
  • Visual drag-and-drop deal pipeline with custom stages
  • Activity reminders, scheduling, and built-in video calls
  • AI sales assistant for deal summaries and email drafts
  • 400+ integrations including Slack, Zoom, and Trello
Paid plans from$14/seat/mo (annual)
Try Pipedrive
ActiveCampaign
Customer-experience automation platform combining email marketing, marketing automation, CRM, and machine-learning-powered sending for SMB and mid-market revenue teams.
  • Visual automations with branching, wait steps, and goals
  • Built-in CRM with deal pipelines and lead scoring
  • Predictive sending and content machine-learning for deliverability
  • 900+ integrations including Shopify, Salesforce, and Zapier
Paid plans from$49/mo (annual)
Try ActiveCampaign